Direct Home Entertainment

Project Scope
  • Digital and Web Experience Consulting
  • Managed Services
  • User Centered Design for Retail Solutions
  • Commerce & Content Integration

A dominant direct-to-home service provider that delivers entertainment to nearly 14 million customers across India needed to renovate their customer facing digital presence. Our objective with them was to completely transform their online commerce experience and turn the property into a revenue generating asset for the company.

Our team provided an entertainment company with a completely revamped site that incorporated a collection of features for both the company as well as their customers. Our implementation of Websphere Portal and Web Content Manager made it simple for their marketing department to swiftly update consumer facing content in accordance with promotions and campaigns.

In addition to providing the entire catalog of scheduled programming on the web, new customers could also use the improved e-commerce page to purchase subscriptions and upgrades.

Technology Solutions Utilized

Customer Experience Suite

IBM's commerce and portal product is a dynamic platform used to create modern, interactive B2C content systems. Our portal team integrates enterprise systems with many of the additional tools we offer.

Digital Content Analytics

Content analytics turns consumer web data into digestible, usable information. This unique tool creates predictive and intelligent insights based on both historical and real-time statistics.