Marketing and Digital Engagement:

• Branding
• Reputation management
• Digital engagement
• Websites (consumer, patient, physician, employee portals)
• Physician marketing
• Consumer marketing
• Relationship marketing
• Patient experience and engagement
• Business development
• Pricing
• Market research
• Analytics and return on investment
• Department organization and operations

Communications and Public Relations:

• Media relations
• Reputation management
• Public reporting of quality and patient satisfaction metrics
• Storytelling
• Community relations
• Internal communications
• Employee engagement
• Crisis/disaster communications

Strategic Planning & Business Development:

• Service line growth and development
• Business models and growth strategies
• Retailization
• Virtual health
• Government and regulation
• Innovation and technology
• Implementation and execution
• Physician referral development
• Employer-driven healthcare
• Health plans
• Competition – new and traditional
• Acquisitions, Mergers, Affiliations, Partnerships
• Divestitures
• Facility planning
• Reimbursement and new payment models
• Analytics and data
• Data visualization
• Department organization and operations

Career Development:

• Career development and transition
• Emotional intelligence
• Avoiding burnout
• How to gain “buy in” on strategy from the C-suite
• Foundational skills including: financial management, legal topics
• Mindfulness
• Cross generational work teams

Cross-Functional Topics:

• Consumerism
• Healthcare reform 
• New and realigned roles
• Integration of strategy roles across the enterprise
• Access to care
• Wellness
• Patient experience
• Leadership development
• Change management
• Systems and integration
• Population health
• Performance improvement and operational excellence
• Health disparities
• Talent development
• Physician relations
• Price transparency

Source: http://www.shsmd.org/conference/18/topics.pdf