
Element Blue @ SHSMD Connections
Events
Oct 7 - 10 2019 @ Seattle, WA
http://www.shsmd.org/education/annualconference.shtml
Society for Healthcare Strategy and Market Development Connections
Healthcare strategy professionals are fiercely motivated to engage their communities, deliver measurable results, and keep their organizations at the forefront of change in healthcare. They come to SHSMD Connections for innovative strategies, cutting-edge ideas, and plug-and-play implementation plans to help them meet the growing challenge of doing more with less.
Areas of Interest
Marketing and Digital Engagement:
- Branding
- Reputation management
- Digital engagement
- Websites (consumer, patient, physician, employee portals)
- Physician marketing
- Consumer marketing
- Relationship marketing
- Patient experience and engagement
- Business development
- Pricing
- Market research
- Analytics and return on investment
- Department organization and operations
Communications and Public Relations:
- Media relations
- Reputation management
- Public reporting of quality and patient satisfaction metrics
- Storytelling
- Community relations
- Internal communications
- Employee engagement
- Crisis/disaster communications
Strategic Planning & Business Development:
- Service line growth and development
- Business models and growth strategies
- Retailization
- Virtual health
- Government and regulation
- Innovation and technology
- Implementation and execution
- Physician referral development
- Employer-driven healthcare
- Health plans
- Competition – new and traditional
- Acquisitions, Mergers, Affiliations, Partnerships
- Divestitures
- Facility planning
- Reimbursement and new payment models
- Analytics and data
- Data visualization
- Department organization and operations
Career Development:
- Career development and transition
- Emotional intelligence
- Avoiding burnout
- How to gain “buy in” on strategy from the C-suite
- Foundational skills including: financial management, legal topics
- Mindfulness
- Cross generational work teams
Cross-Functional Topics:
- Consumerism
- Healthcare reform
- New and realigned roles
- Integration of strategy roles across the enterprise
- Access to care
- Wellness
- Patient experience
- Leadership development
- Change management
- Systems and integration
- Population health
- Performance improvement and operational excellence
- Health disparities
- Talent development
- Physician relations
- Price transparency
Source: http://www.shsmd.org/conference/18/topics.pdf